There are certain industries that act as mirrors for our society – the film and television industry is one of them, holding an important responsibility to both document the era we live in and pick up on signals that change needs to happen. This sector is unfortunately also responsible for the release of millions of tonnes of carbon dioxide into the atmosphere each year.

But at Banijay there is a growing awareness about the urgency of the situation and the need to reduce the carbon footprint of filming, and to make the audiovisual sector greener. Always front-runners in this area, various Nordic countries with growing responsible initiatives have provided inspiration to the group.

A green ambassador now ensures that responsible content is created and that the group moves towards a zero-plastic future while focusing on healthier practices inside the company. At Banijay, eco-friendly actions have been extensively deployed since the acquisition of the Endemol Shine Group, and a new initiative, entitled “ We are Green”, is underway to ensure the company as a whole strives for eco-friendly productions wherever filming is taking place globally.