Soap goes through centuries, millennia even, without ever going out of fashion. It is one of the essential components of human life, used universally but unique in function.

Hygiene is life, health, self-esteem and social inclusion. And in these troubled, virus-ridden times, the use of soap in its simplest form is on the rise.
It is for all these important reasons, and as part of its CSR policy, that the group has formed a partnership with Unisoap , the first French company to recycle hotel soaps and distribute them to people in need.


This winter, the Unisoap teams has collected used soaps from Mademoiselle in Val d’Isère and Pan Dei Palais in Saint Tropez. From now, the partnership is extending to Le Grand Contrôle in Versailles, La Bastide in Gordes, Le Château de la Messardière and next winter season to Les Airelles and Aman le Mélézin in Courchevel. These soaps will be treated in a recycling centre at a French ‘Etablissement et Service d’Aide par le Travail’ in Lyon – where people with disabilities are given the opportunity to work.

The recycled soaps will be then donated to local and national partner associations with knowledge of the field and an understanding of the hygiene needs of underprivileged people.

LOV Group is proud to participate in this environmental, humanitarian and social drive.

More: Unisoap